See the world differently,

uncover untapped opportunities, and achieve results that redefine what’s possible.

What Makes Us Different.

At Massfield Applica, we partner with ambitious leaders to solve industry-defining challenges in strategy, marketing, advertising, creativity, content, digital transformation, and performance marketing. We don’t just advise—we create actionable strategies that drive real impact.

A Challenger Mindset.

We partner with forward-thinkers who have decided to shape the future, not follow it.

Integrated Innovation

We combine deep expertise with top innovators, we accelerate results that last.

True Partnership

We work as an extension of your team, bringing fresh perspectives to every challenge.

Empowering Brands, Elevating Connections, Driving Growth.

Meet our CEO, Jorge Machado.

Machado’s career began in industrial design, where he mastered the art of problem-solving. He then taught himself to code, unlocking a new world of digital possibilities. That foundation led him to a focused path in digital marketing and transformation—bridging creativity, technology, and media to drive meaningful growth.

For over 15 years, he has simplified complexity, built seamless customer experiences, and helped businesses evolve with clarity and purpose. His work is rooted in honesty, transparency, and a people-first approach—because great relationships and lasting impact start with trust.

Bridging Creativity, Technology, and Business.

Coaching and Empowering Growth.

Simplifying Complexity and Prioritizing Goals.

Leadership & Expertise.

With leadership roles at McCann Worldgroup, VML, and Publicis, Machado has shaped strategies for global brands like Samsung, L’Oréal Paris, Mastercard, Coors Light, T-Mobile, and Coca-Cola. Beyond the brands and results, his passion is empowering people—helping teams and businesses adapt, grow, and thrive in an ever-changing world.

Collaboration, Consulting & Coaching.

Collaboration thrives when trust is built on transparency and honesty. By putting people first, we create meaningful partnerships that drive value and recognition.

“Jorge is among the brightest marketing strategists that I have had the pleasure of working with. Not only does Jorge work hard to make positive impacts in the work he leads, but he is also very collaborative and communicative.”

“What I appreciate most about Jorge is his friendly and collaborative spirit. He was always open to exploring new ideas and was approachable whenever I needed his expertise. I'm grateful to have had such a talented and supportive colleague on our team.”

"Jorge Machado is one of the most objective critics I know, always striving for success with a strategic mindset."

“His CRM experience on the Samsung team runs so deep, we're constantly looking to him for insights and context.”

Together, we build systems that prioritize clarity—and scale with you.