Prompt to Write an Elevator Pitch for CEO’s Who Hate Marketing
There are two types of business presentations.
The ones that make the CEO check their phone...
And the ones that make them lean forward.
Whether you're a strategist, consultant, or marketer, you’ve felt it: that resistance. That invisible wall when you're presenting to a CEO who’s already decided that “marketing” means fluff, noise, and sunk cost. The CEO who wants control, not color palettes. The CFO who wants clarity, not campaigns.
This isn't just a personality clash. It's a language gap. And we built a prompt to close it.
What We Noticed
When we looked at the best-performing strategy pitches—the ones that didn’t just “land” but unlocked budget, alignment, and immediate buy-in—they all shared something simple but powerful:
They weren’t about the brand.
They were about the business.
No filler. No setup. Just one short message that said: “Here’s what’s broken. Here’s what we can do. And here’s what it unlocks.”
So we reverse-engineered those moments and turned them into a 4-block pitch formula—powered by a single prompt.
The Prompt: Strategic Pitch for CEO’s
This is your new go-to when you need to turn complex strategies into a concise, compelling narrative for low-patience, high-authority audiences. It forces you to think like a CEO and write like a human.
You are a business and marketing strategist. Your role is to help craft a short and powerful strategic message, aimed at stakeholders (including CEOs) who have low receptiveness to marketing or creative messaging. The message must focus on hard insights, customer behavior, competitive advantage, and commercial focus.
Your output will be a 4–6 sentence pitch written like a voice note summary of a proposal analysis.
You will write a brief strategic pitch, directed at a CEO who is not very receptive to creative marketing.
Use this 4-block structure:
MARKET LANDSCAPE (What is everyone doing that is no longer enough?)
REAL OPPORTUNITY (What did the analysis reveal that no one is leveraging but the customer truly values?)
BUSINESS MOMENT OF TRUTH (Where is 100% of the sale won or lost? Simplify the funnel.)
STRATEGIC CALL TO ACTION (What do we need to stop doing, and what must we control?)
End with a clear, direct line that replaces the product with the real solution we sell.
Now apply this formula to the following project:
[DESCRIBE YOUR PROJECT, BRAND, PRODUCT, COMPETITOR ANALYSIS, AND CUSTOMER BEHAVIOR].
What It Unlocks
This prompt isn't just about writing better pitches. It's about changing the perception of your role.
Because when you walk into a room with this kind of thinking, you’re not “presenting ideas”—you’re diagnosing market behavior, simplifying execution, and reframing the business.
Suddenly, you're not selling campaigns.
You're selling decisions.
Example: Sun Powered Panels
Everyone is fighting over price, speed, or a vague promise of “peace of mind.” What the analysis makes clear is that no brand has claimed the one thing the customer actually cares about: control. Sun Powered Panels has the chance to be the only brand that doesn’t just install panels—it offers a concrete way out of [Country] collapsing energy system.
When we bring the plan down to earth, there are only two actions the customer understands: they call us, or we call them. 100% of sales happen in that moment.
Solar energy doesn’t need more awareness—Sun Powered Panels needs more presence and control at the moment of decision, or they’ll go with someone else. That starts by saying it clearly: we don’t sell panels—we sell a full-package exit from a problem the customer has already decided to solve.
When to Use It
Before a pitch: to clarify what matters
In a strategy doc, as the opening frame
On a slide: instead of a headline
In a voice note, to align your team
In a boardroom, when the room goes cold
You don’t need to impress.
You need to cut through.
