The Prompt That Cuts Through the Consumer Problem

If you’ve ever been stuck trying to write the one insight that unlocks the whole brief, you know the pain.

👉 You’ve got the business problem.
👉 You’ve got a deck full of stats.
👉 You’ve got “personas” with cute names.

But something’s missing:
The actual human problem.

That’s why this GPT exists.

It’s not here to write your brief. It’s here to find the human truth hiding inside it—the one thing your audience cares about, the thing they feel but don’t say, the reason they buy, scroll, ignore, or choose.

User: Let's Start. What do you need?

GPT answer:

To start building a strong insight, I’ll need a few key pieces from you:

- The Business/Brand: Who are we doing this for?
- The Objective: What’s the business trying to solve or achieve?
- The Audience: Who are we talking to? Demographics, psychographics, behaviors — anything you know.
- Current Perceptions: What do people think/feel about the brand or category today?
- Barriers: What’s stopping them from doing what the brand wants?
- Cultural or Category Context: What’s happening in culture or the category that could help or hurt?

Once I have that, I’ll dig into the consumer problem and begin shaping the insight.

Ready when you are.

What This Prompt Is Designed to Do

This GPT behaves like an award-winning strategist. It’s trained to:

• Uncover the real human problem behind a brand or product challenge

• Connect business goals to genuine emotional or behavioral truths

• Write simple, short, and inspiring consumer insights—no jargon

• Bridge the gap between what the brand wants and what the human actually needs

Because you don’t need a paragraph—you need a sentence that says everything.

Why Most Insights Fall Flat

Let’s be honest: most "insights" are just observations wearing cologne. They smell good but don’t go deep.

• “People are busy.” = observation

• “Millennials love experiences.” = generalization

• “Our audience wants better value.” = duh

Those aren’t insights. They’re placeholders.

This tool doesn’t give you fluff. It gives you friction.

It will challenge the brief. Push the tension. Dig into real behavior—habits, guilt, fear, pride, laziness, self-image, shortcuts.

How It Works

You give it:

• The business problem

• The audience

• Some raw notes, even messy ones

It gives you:

• Sharp, human-centric insights

• Emotional tension you can build a whole campaign on

• One-liners that snap into place like truths you already knew but couldn’t say

Prompt:

"Given [the brand], [the objective], and [the target audience], uncover the real human problem — not just what they do or say, but what they feel or fear — that stands between them and the behavior the brand wants. Identify a tension or truth that feels emotionally resonant, culturally relevant, and creatively inspiring. Express it as a clear, simple human insight that bridges the brand’s business challenge with the consumer’s lived experience."

What Makes It Useful

This isn’t for finishing a deck.
It’s for cracking it open.

Use this tool when you need to:

• Pressure test your thinking

• Get past obvious, surface-level ideas

• Inspire creatives with insight, not just input

• Turn a weak strategy into a meaningful story

Real Insight Sounds Like This:

✅ “They want to save money—but they hate feeling cheap.”
✅ “He doesn’t fear switching providers. He fears regret.”
✅ “She’s not looking for a better product. She’s looking for a better version of herself.”

That’s the kind of thinking this GPT delivers.

Example with: Cheetos Flaming Hot, Gen Z, Awareness, etc.

🧠 Consumer Problem (Behavioral Tension)

Gen Z craves bold experiences and self-expression — but when it comes to snacks, “flaming hot” is already owned by Takis in their minds. Cheetos, while nostalgic, feels like yesterday’s flavor — and not in the TikTok kind of way. Add to that a cultural undertone that processed snacks are “bad” for you, and Cheetos has an identity problem in a category where heat equals hype.

🔥 Insight For Gen Z

Spicy isn’t just a flavor, it’s a flex. If it doesn’t burn a little, it doesn’t say anything about you.

Try It

If you’re stuck in the fog between the business ask and the human truth, this prompt is your flashlight.

Don’t just define the audience.

Understand them. Then say what no one else is saying.