What Waffles Can Teach Us About Growth

Making waffles might seem simple—flour, eggs, milk, a bit of sugar—but anyone who’s made them knows: the process matters as much as the ingredients.

You don’t just toss everything into a bowl and hope for the best. Dry ingredients are mixed first, wet ingredients are whisked separately, and only then, carefully, deliberately, do they come together. That’s how you get light, crisp waffles instead of heavy, uneven ones.

Business growth is no different.

Your teams—marketing, sales, product—are like ingredients. If they’re dumped into the same bowl without internal clarity or timing, chaos follows. But if each team is allowed to refine their systems, build confidence in their workflows, and then come together strategically, you create lift.

The best outcomes—whether breakfast or business—don’t come from speed.
They come from respecting how things mix.

Prompt: Aligning Teams Before Scaling

Use this prompt to build a better cross-functional strategy:

Prompt:

[ROLE] You are a senior strategist experienced in aligning cross-functional teams for sustainable growth.

[TASK] Design a simple, phased roadmap to help [Company X] align its marketing, product, and sales teams before launching a major campaign.

[CONTEXT] Each team works independently and is unclear on shared goals. The goal is to unify vision and reduce friction.

[FORMAT] Output should be a 3-phase roadmap with team actions, tools, and key alignment milestones.

Prompt Execution Example

Company: BrightFuel – a clean energy startup preparing to launch a nationwide EV charging platform.

Phase 1: Clarify and Calibrate (Weeks 1–2)

Objective: Establish shared understanding across all teams.

• Team Actions

  • Marketing: Map current brand perception and define the campaign’s role in shifting it.

  • Product: Document final product features and value propositions.

  • Sales: Identify core objections, differentiators, and top buyer personas.

• Tools

  • Shared campaign brief (Google Docs + Miro)

  • Internal alignment kickoff meeting

  • Brand voice + persona cheat sheets

• Milestones

  • Cross-functional kickoff complete

  • Shared brief signed off by all teams

  • Messaging approved and consistent

Phase 2: Build the Messaging Spine (Weeks 3–4)

Objective: Create one central narrative that each team customizes for their role.

• Team Actions

  • Marketing: Develop content themes and master campaign calendar

  • Product: Translate features into benefits and support assets (FAQs, demos)

  • Sales: Build objection-handling matrix + customer journey talking points

• Tools

  • Notion workspace with content matrix

  • Campaign tagline + 5 talking points

  • CRM integration plan for lead handoff

• Milestones

  • Core narrative approved

  • Sales enablement toolkit built

  • Product demo aligned with messaging

Phase 3: Activate and Feedback Loop (Weeks 5–Launch)

Objective: Launch with shared execution and real-time insights.

• Team Actions

  • Marketing: Launch paid/organic campaigns, track early engagement

  • Product: Monitor feature usage and technical onboarding

  • Sales: Report on first 20 prospect responses and message alignment

• Tools

  • Daily Slack check-ins

  • Weekly insight sync meetings

  • Shared KPI dashboard (Data Studio)

• Milestones

  • First customer win case study created

  • Messaging tweaks based on real-time feedback

  • Cross-functional debrief post-launch

Lesson: Teams don’t align on slides—they align through shared rhythms, clear handoffs, and common KPIs.

Want a template like this tailored to your brand or client? Let’s build it.

And because strategy isn’t the only thing worth perfecting—

Here’s a simple, foolproof waffle recipe to remind you that great outcomes (and mornings) start with the right mix.

🧇 Simple Waffles Recipe (Yes, Literally)

Ingredients

• 2 cups all-purpose flour

• 2 tbsp sugar

• 1 tbsp baking powder

• 1/2 tsp salt

• 2 eggs

• 1¾ cups milk

• 1/3 cup melted butter

• 1 tsp vanilla extract

Instructions

1. In one bowl, mix flour, sugar, baking powder, and salt.

2. In another, whisk eggs, milk, butter, and vanilla.

3. Gently combine wet and dry ingredients—don’t overmix.

4. Pour into a preheated waffle iron. Cook until golden and crisp.

5. Serve with whatever makes you feel like a CEO.

Massfield Aplica is built on the same principle: right structure, right mix, right timing.
Explore more prompts, strategies, and shortcuts to execution in our blog.