How a Storage Company Turned Clicks into Customers and Drove 45% Growth
A storage provider was nearly invisible online, at a time when local discovery and search behavior were accelerating fast. With 84.8% internet penetration on the island (Datareportal, 2024), customers weren’t just searching online—they were deciding online.
Competitors had already moved. This brand hadn’t. They didn’t need more channels. They needed a lean, high-conversion digital system that could turn visibility into real business, fast.
What We Did
Role-Based Website Design
We mapped every page to a funnel stage: awareness, education, or conversion. No noise. No duplication. The site launched with a 44% bounce rate, well below the industry average.Channel Behavior Matching
Our research showed that older Puerto Rican consumers search online, but prefer to call to convert. We designed the site to reflect that: digital discovery, offline closure.High-Intent Targeting > High Spend
With just $400/month in media, we skipped inflated CPCs. Instead, we ran ZIP code clusters and mid-funnel intent terms tied to relocation, downsizing, and small business usage.Micro-Testing for Optimization
We ran continuous micro-tests on copy, timing, and creative. Over time, session duration, click-to-call rate, and engagement lifted week over week.
The Results
+45% increase in new customers
$30,000+ in new revenue in just 60 days
Perceived as an enterprise brand—on a startup-sized budget
The Takeaway
This wasn’t just a website launch. It was a strategic reset on how storage is discovered, considered, and converted. With the right insight and structure, clicks didn’t just generate visits. They generated growth.
