Growth Consultancy
Lean transformative strategy for business leaders
Helping leaders accelerate marketing, business, and sales with human-centered strategies that fit your team and amaze your clients.
☑ No vanity metrics.
☑ No tech jargon.
☑ No data clutter.
What if your business isn’t stuck—just misaligned? Let’s find out.
Most businesses don’t need more marketing—they need better alignment between strategy, systems, and execution. At Massfield, we uncover what’s holding growth back and build what’s missing to move it forward.
READ MORE > > >What we do for you is intentional, not default.
Part agency, part consultancy, we build clarity-first systems that connect brands, people, and AI. With hands-on support, sharp frameworks, and smart tool integration, we help marketing leaders close the gap between strategy and execution.
Strategy becomes a shared language when chaos is managed.
We turn complexity into powerful prompts, extensions of how you think, work, and deliver.
How a marketing fix became a lean operational transformation
For years, promoter programs operated on fragile systems — scattered spreadsheets, disconnected forms, and inconsistent reporting. The result was systemic inefficiency: incomplete registries, duplicate entries, hours of manual reconciliation, and payment errors that drained trust and resources. What looked like a marketing logistics issue was actually an operational liability.
Every campaign carried the weight of this inefficiency. Quality assurance ballooned into a $4,000 monthly drag. Wrong or duplicate payments cost $14,000 annually. And teams lost over 10 hours each month just keeping the system afloat. It was waste layered on waste — the opposite of lean.
The breakthrough didn’t come from adding more oversight. It came from rethinking the system itself. A centralized, single-source-of-truth operating model replaced the patchwork. Registry, assignment, check-in/out, completion, and payment tracking all connected into one lean, auditable workflow. Dashboards turned raw data into real-time visibility, shrinking errors while scaling clarity.
The impact was striking: $18,000+ in savings, 10+ hours of manual work eliminated monthly, and full alignment at just $230 a year.
What began as a marketing fix revealed itself as something bigger: a lean operational transformation. A system once built for promoters now scales seamlessly into shopper marketing, mystery shoppers, and retail audits. Marketing execution became the test case — operations became the legacy.
Why leaders trust our approach.
⭐⭐⭐⭐⭐
A Game-Changer
Working with Jorge Machado has been an impactful decision for 2Go Storage. From web development to growth and performance marketing, social media strategy, tech stack refinement, and AI integration, Jorge has been a true partner—not just a consultant.
What makes Jorge stand out isn’t just his technical brilliance, but his ability to listen, understand our vision, and translate it into practical, down-to-earth initiatives that actually move the needle. His insights have helped us grow faster and smarter, and his transparent, no-nonsense approach has earned our full trust.
On a personal note, Jorge’s support has felt like having a teammate who genuinely cares about our success. He’s been there through key decisions, always ready with thoughtful advice and a steady hand.
If you're looking for someone who blends strategy, execution, and heart—Jorge is your guy.